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The Marketing Madness Behind the Labubu Craze
By now almost everyone has seen the creepy but cute doll that has everyone, both young and old, in a spin — and the reason for that is a brilliant marketing strategy. In this article, Saads Abrahams from media update is sharing insights into the marketing madness behind the Labubu craze.
The Key Elements of Social Media Content Creation [Infographic]
Are you curious as to what makes content truly work on social media? Saads Abrahams from media update is breaking down the key elements of social media content creation in the infographic below.
Shonda Rhimes Writing Hacks Every Journalist Needs
When it comes to captivating an audience, few do it like Shonda Rhimes. Venelize de Lange from media update explains how her stories manage to hook millions, and how you can do it too.
What Is the PESO Model in PR? — In 300 Words or Less
Ever heard of the PESO model? Venelize de Lange from media update breaks down each aspect of the model and how PR pros can use it to create stronger, smarter and more integrated campaigns.
Crisis Communication Done Right: Five Real-World Examples
In hot water and clueless on navigating crisis communication? Venelize de Lange from media update gives you five examples of PR-blunders turned PR-done-right and highlights what you can learn from them.
Marketing Nostalgia: How and Why It Works
Curious about nostalgia or retro marketing? Venelize de Lange from media update explains what it is, why it works, who it works for and how to use it authentically.
10 Writing Tips From Famous Authors That Will Change the Way You Write
Writing has been around for centuries, and as writers we always try to perfect our skill. That is why Saads Abrahams from media update is sharing 10 writing tips from famous authors that will change the way you write.
Low Engagement Explained — In 300 Words or Less
Low engagement on social media can be daunting for social media managers and influencers alike. media update's Venelize de Lange breaks down the top five reasons your audience might be tuning out.
Why Community Marketing is the Future of Brand Growth [Infographic]
If you are curious about how to grow your brand, then this may be the article for you. Saads Abrahams from media update is breaking down why community marketing is the future of brand growth below!
Crisis PR in the Social Media Era — In 300 Words or Less
Social media is instant, which means that the speed of a crisis is also instant. In this article, Saads Abrahams from media update unpacks the real-time nature of social media crises and how PR pros can protect — and even strengthen — brand reputation under pressure.
The Art of the Apology: How to Say Sorry (And Mean It) in PR
Is it too late now to say sorry? In this article, Saads Abrahams from media update, will explore how PR professionals can help brands say sorry — sincerely, effectively and in a way that earns back trust.
As the world celebrated World Public Relations Day, we are reminded of the important and valuable role strategic communication plays in building credible brands, influencing markets and guiding public sentiment, says Candice Burgess-Look, Managing Director at KOJ Communication.
South Africa isn't one audience with the same tastes and tick boxes, but millions of people with different ways of talking, living and seeing the world. We have 11 official languages, dozens of cultures and a history that still shapes the way we see each other today, says Nicky James, Managing Director at Tribeca Public Relations.
Tuks FM, the University of Pretoria's iconic campus radio station, officially launched its '#TuksFM45' campaign today, marking 45 years of broadcasting, innovation and community building. The campaign honours the station's remarkable legacy and outlines a bold vision for the future.
The One Club for Creativity has announced 21 preeminent creative professionals from across a range of industries who have been named to serve on the newly established Art Directors Club Board.
Jacaranda FM, one of Mzansi's leading radio stations, proudly celebrates the monumental milestone of its community upliftment initiative, Good Morning Angels. For two decades, Good Morning Angels has stood as a pillar of good within the Jacaranda FM community, profoundly impacting and changing countless lives across South Africa.
Flow Communications has been listed as the leading digital / specialist agency in sub-Saharan Africa, according to the MMA SMARTIES Business Impact Index (BII) 2024. The MMA SMARTIES BII recognises the best in marketing worldwide, ranking agencies, brands, advertisers and solution providers based on their business impact.
South African fuel and convenience brand, Engen, has celebrated the grand opening of its new flagship Engen Sandton Convenience Centre on Thursday, 10 July.
5FM, a South African youth radio station, has announced its official partnership with Zee Nation Fest 2025 — a dynamic celebration of women, music, fashion and empowerment, taking place on Saturday, 9 August at Nasrec Expo Centre in Johannesburg.
The Federated Employers Mutual Assurance Company (RF) (Pty) Ltd (FEM) has announced that it hosted a Construction Industry Business Breakfast at The Maslow Hotel in Johannesburg on Wednesday, 18 June.
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