Ten hotels across several brands in the Marriott portfolio, including Protea Hotels by Marriott, Marriott Hotels and Westin Hotels, participated in the campaign, donating R10 for every cup of coffee sold in March to Generation Earth Youth Programme and the Miss Earth South Africa Leadership and Empowerment Initiative, says the company.

"While Earth Hour is a symbolic moment, real change comes from sustained action," says Johann Nortje, Chairperson of Marriott's Southern Africa Business Council. "By linking an everyday habit like coffee to tree planting and environmental education, this campaign helps turn awareness into tangible benefits for communities."

Generation Earth and the Miss Earth South Africa Organisation will use the funds to plant fruit trees in schools and community spaces, aimed at helping to improve food security, provide shade and create greener environments. The organisation will also deliver environmental education programmes focused on reducing waste, promoting recycling and empowering young people to take action on climate change, adds the company.

Ella Bella Leite, Co-Founder of Generation Earth and Miss Earth South Africa, says that combining practical environmental action with education was key to long-term impact.

"Planting fruit trees isn't just about greening spaces — it's about food security, climate resilience and community upliftment," says Leite. "When tree planting is paired with education, it becomes a powerful tool for change. This collaboration allows us to engage learners and communities in meaningful climate action while creating lasting benefits."

Now in its second year, the 'Sip for a Cause' coffee campaign aims to support Marriott International's broader sustainability efforts. The company concludes that it remains dedicated to reducing its environmental impact through energy-efficient practices, sourcing renewable energy and lowering carbon footprints across its global portfolio.

For more information, visit www.marriott.com. You can also follow Marriott International on Facebook, X, or on Instagram.

*Image courtesy of contributor