The win concludes with awards for agencies across the network, including LePub Johannesburg, Machine, The Partnership Agency, Publicis West Africa, Leo Singapore, Saatchi & Saatchi Middle East, Publicis Middle East and Leo Middle East, says the agency.
Leading the Groupe, LePub Johannesburg won the Live Events Grand Prix for Heineken Beverages' 'Bar de Change'. Heineken Beverages was also named Brand of the Year, aimed at recognising a client partnership that has backed brave, award-winning work, adds the agency.
Sebastian Dupper of LePub Johannesburg was also named Young Creative of the Year.
"Three years in a row is exceptional. It is the result of talented people across our agencies working as one Groupe and of clients like Heineken Beverages who trust us with their boldest ideas," says Koo Govender, CEO of Publicis Groupe Africa. "To see that partnership recognised with Brand of the Year, alongside a Grand Prix, makes this year especially meaningful.”
"To see the range of great ideas being recognised across the Publicis Groupe was something really special and a testament to the bravery of our client partners and talented people, with a special shoutout to Sebastian for winning the Young Creative of the Year," says Pete Little, Chief Creative Officer of Publicis Groupe Africa.
Beyond the headline wins, the Groupe converted across its network: LePub Johannesburg led with a Grand Prix, a Gold, three Silvers and five Bronzes, alongside Sebastian Dupper's Young Creative of the Year title, says the agency.
Machine won a Campaign Gold and a Campaign Craft Gold and a Campaign Silver, a Silver and Craft Certificates for their client Spotify, adds the agency.
The Partnership Agency won two Golds and two Silvers, while Leo Singapore took home a Gold and a Bronze. Publicis West Africa rounded off the Groupe's performance with a Silver and a Bronze, says the agency.
The Groupe's Middle East agencies also played a role in securing the Regional Agency Group of the Year title. Saatchi & Saatchi Middle East won three Golds, three Silvers, a Bronze and a Craft Certificate, led by its 'Let it Fly' work for Saudia Airlines, adds the agency.
Publicis Middle East won a Gold, two Silvers and four Bronzes, with Jeep Rescue Squad taking Gold in Media Innovation — Channel Creativity. Publicis Middle East added a Silver and two Bronzes, and Leo Middle East a Silver and a Bronze for McDonald's Great Deliveries, concludes the agency.
For more information, visit www.publicisgroupeafrica.com. You can also follow the Publicis Groupe Africa on Facebook, LinkedIn, or on X.
*Image courtesy of contributor